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Jay McIntosh

Concept Marketing president brings Jessica Simpson to High Point Market

Betsey Johnson, Vince Camuto also will appear

HIGH POINT - Kerry Glasser is bringing Jessica Simpson to High Point Market this week. Along with Betsey Johnson, Vince Camuto and a Brides magazine.

So to speak. As he has been doing for more than two decades, Glasser, founder and president of New York-based Concept Marketing Group, is here looking for home furnishings licensing partners for some brands that have made their names in other arenas.

Glasser said he first came to market 25 years ago armed with a portfolio of designs and no real knowledge of how to navigate from the airport to downtown High Point, not to mention trying to find showrooms to get to appointments on time.

"Twenty-five years later I have to admit that even with better signage, I am still challenged," he says. "One thing I have learned is to have a sense of humor and leave more time between appointments."

Over the years he has brokered a diverse array of home furnishings licenses. His first comprehensive collection was Made with CARE at Masco, which led to others such as Jessica McClintock, Nautica, Oscar de la Renta, Bill Blass and Althorp Living History.

Glasser said the recession took a toll on licensing. While brand owners were looking for additional revenue streams with brand extensions, the timing was miserable for establishing home furnishings-related initiatives. But he said the appetite has improved, and he thinks his roster this market will offer viable design and branding options.

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