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Stephanie Nickell

Total number of movers reaches 36.5 million

The number of movers totaled 36.5 million in 2012, a 4% increase from 2011 when the number of movers was 35 million.
     "The overall mover rate for the nation has increased since a record low," says Alison Fields chief of the U.S. Census Bureau's Journey-to- Work and Migration Statistics division. Fields does caution, "Compared to previous years, mobility is still low for even the most mobile age group, 18 to 29 year olds."
     Which is true, in 2006 there were 39.8 million moves; and just two years later that number dropped to 35.2 million moves. The numbers are still a bright spot for furniture sales, because people who move need new furniture.
     Wanting a new or better home was the number one reason cited for making a move last year; while foreclosure or eviction was well down the list, accounting for only 2% of the moves in 2012. That's a good sign for the housing market and the furniture industry.
     For furniture retailers, knowing where your consumers are can be just as important as knowing the demographics of your consumers. Migration from the city to the suburbs, between different metropolitan areas saw a double-digit jump, 22%, from 2008 to 2012.
     While the exodus to the burbs remains popular, moves into the city did see gains. Moving from the suburbs to the city, within the same metropolitan area saw a 7% increase between 2008 and 2012.

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