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See video coverage of 2013 Bedding Conference

Connecting with the Consumer

Join Bedding Editor David Perry in his video coverage of this year's Furniture Today Bedding Conference at the Wild Horse Pass Hotel & Casino in Arizona. Dave talks to attendees and speakers about this year's theme--"Connecting with the Consumer." Click on the video players below. (Our videos are sponsored by Carpenter and SleepBetter.org).

Wednesday, 15 May 2013 - Bedding Editor David Perry talks to Michael Faus, senior vice president of Carpenter Co., at last week's Bedding Conference about the specialty sleep sector. Faus said even though sales were off in March, he expected it to be a temporary problem and there would be an uptick in traffic at the retail level by the third quarter. He attributed the success of specialty sleep to a better effort at building the brand through increased advertising and promotions. Also, the quality of the product has improved significantly. Faus added that the variety and options are the best it has ever been for consumers.

 

Wednesday, 15 May 2013 - Bedding Editor David Perry talks to Dale Carlsen, chief executive of retailer Sleep Train, at last week's Bedding Conference. Carlsen said business has been up and down this year, but the company is running ahead of last year. He explained that retailers have run into problems with the sequester and also tax increases. He expects an uptick in business as the year continues.

 

Tuesday, 14 May 2013 - Bedding Editor David Perry talks to Guy Eckert, executive vice president of Outlast Technologies, last week at the Furniture Today Bedding Conference about temperature regulation technology in mattresses.

Eckert explained that consumers are becoming more and more educated about what they need to do to get a good night's sleep. "Studies show that you want to sleep in a cooler, more comfortable environment," he said. Outlast's phase change materials adapt to your skin temperature and help wick away the heat, plus control humidity to make you more comfortable. Eckert also talked about the mattress technology advancements you can expect going forward.

 


Monday, 13 May 2013
- Bedding Editor David Perry talks to Dr. Lisa Shives, The Sleep M.D., who specializes in sleep issues. She has teamed up with Carpenter's SleepBetter.org website to educate consumers about the importance of sleep. During last week's Furniture Today Bedding conference, she spoke about good "sleep hygiene" or sleep habits. She emphasized the ways to improve the sleep environment including her advice to keep the room cool, dark and quiet.


Friday, 10 May 2013 - Bedding Editor David Perry talks to Jodi Allen, chief marketing officer at Sealy, at the 2013 Bedding Conference about the growth of their specialty sleep sector. She explained that the company's Optimum product is really driving their growth in the segment. She attributed the success to a strong advertising program in the first quarter. She added that consumers are really embracing the new hybrid offerings due to the innovation and technology provided. Allen said Sealy plans to do more advertising to educate the consumer on the benefits of the half foam, half spring mix and market it as the perfect combination of comfort and support.


Thursday, 09 May 2013 - Bedding Editor David Perry talks to Dan Schecter, senior vice president of sales and marketing for Carpenter Co., at this week's Furniture Today Bedding Conference in Arizona. Schecter said Carpenter emphasizes the benefits of getting a good night's sleep instead of cheaper prices. Sleep is one of the most important pillars of a healthy lifestyle, he said, adding that consumers can easily understand that value proposition.

 

Wednesday, 08 May 2013 - Highlights this week will include insights from key bedding retailers: Steve Tronstein, president of Gardner-White Furniture, and Steven Stone, president of BedMart. Also, Ben Thorud will talk about Ashley's new bedding concept: ZZZ's. Ryan Trainer, president of the International Sleep Products Assn., will tackle a big consumer issue: Mattress recycling.

 

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