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UltraComfort America in new showroom for High Point Market

HIGH POINT — Power lift chair and recliner specialist UltraComfort America is in a new showroom for this week's High Point Market that, at 4,073 square feet, is more than twice the size of its former space.

The company, now showing in International Home Furnishings Center M-708, also is offering a new feature called AutoFlex, which massages and gently stretches the lumbar muscles and spine.

The expanded showroom also features the AutoLounger line of power recliners, which have hand controls with pre-programmed settings that include the zero gravity position and a TV watching position. Users can also program their own personal settings, said Sarah Lydon, marketing and sales manager.

Chairs also are available in various sizes and massage and heat features are available.

"We really want everyone to be comfortable in the chair they have," said Lydon.

UltraComfort America is based in Old Forge, Pa., and its products are made in America.

A listing of new and expanded showrooms on page 38 of the April 15 issue listed an incorrect space for the company.

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