Pure LatexBliss adds biorubber
David Perry -- Furniture Today, December 13, 2012
PHOENIX - Latex bedding producer Pure LatexBliss has entered into a partnership agreement with Yulex Corp., an agricultural-based biomaterials company here, to produce latex mattresses and pillows made from guayule, a renewable, non-food crop grown in the United States.
Pure LatexBliss said it will be the first manufacturer in the sleep products industry to create latex mattresses and pillows from Yulex's biorubber material made from guayule. It said the new line will offer an option to its line of latex products derived from hevea rubber trees.
Atlanta-based Pure Latex- Bliss will introduce its new Yulex collection of mattresses, toppers and pillows at the Las Vegas Market, Jan. 28-Feb. 1.
Yulex's biorubber is desirable for its eco-friendly properties. The material has a natural elasticity, durability and softness, which makes it an ideal component for bedding, officials said.
Yulex has strategic partnerships in other consumer categories, including with Patagonia sportswear and with Ansell Medical in the medical device market.
"This is a ‘new to the world' latex technology that has never been used before in our category," said Kurt Ling, president of Pure LatexBliss. "When we discovered Yulex, we were convinced that this was an innovation we needed to bring to our product collections. Not only does Yulex produce a high-performance biorubber, we were excited to learn that it is derived from a plant grown in the United States."
"Yulex's partnership with Pure LatexBliss represents a new standard for creating sustainable, renewable, and low carbon footprint sleep products," said Yulex CEO and President Jeff Martin. "This validates the growing demand from manufacturers to use renewable, health friendly materials in product design which are produced locally."
A desert plant indigenous to the Southwest, guayule is a new industrial crop and the only species other than hevea that has been used for rubber production on a commercial scale, officials said.
Guayule consumes little water, is grown domestically, is latex allergy-friendly and has a clean manufacturing process. The rubber is found primarily in the bark of the desert shrub. To extract the rubber, the branches are ground, the materials are separated in a centrifuge, and the rubber mixture is purified, officials said.
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