Create-A-Room opens Klaussner Solutions Studio
Furniture Today Staff -- Furniture Today, November 26, 2012
WINTERVILLE, Ohio — Retailer Create-A-Room recently opened a Klaussner Solutions Studio here showcasing custom upholstery options.
Retailer Create-A-Room recently opened a Klaussner Solutions Studio in its Winterville, Ohio, store. Shown here at a ribbon cutting for the studio are: Lorie Grandy, left, and Tommy Petrella, Create-A-Room; Mac McCarrell, Klaussner; Mike Postlethwaite, Create-A-Room; Chuck Welch, Klaussner; Lisa Ferguson and Derek Ferguson, Create-A-Room; and Len Burke, Klaussner.
The studio features American-made upholstered sofas and chairs, leather seating and reclining furniture with 500 custom fabrics and 75 leather options.
It also has a Solutions Center kiosk that allows customers to drape a chosen sofa in selected fabric and see a digital rendering. The center also can check stock availability and pricing in the store.
"The grand opening of the new Klaussner Solutions Studio in Create-A-Room gives Klaussner the ability to showcase many of our company's products," said Len Burke, vice president of marketing at Klaussner.
"This store within a store concept is a great way to segment our products while allowing shoppers the ability to customize our upholstered furniture with the fabric or leather of their choice."
Founded in 2005, the 68,000-square-foot full-line furniture store services the Ohio Valley. Create-A-Room operates a second store in Alliance, Ohio, with a total of 20 employees in its two locations.
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