Versatile new products do well in youth bedroom
Thomas Russell -- Furniture Today, November 2, 2012
Powell did well with its Dune Buggy bed, which retails around $550 and has companion storage pieces.
Coaster redesigned its youth area this market to showcase new and existing bedrooms alongside a greater variety of accent pieces such as desks, storage cubes and bookshelves. The showcase allowed dealers to see how various pieces can work in room settings.
Standard Furniture's new Pure Imagination showroom area offered an expansive youth lineup including seven new bedrooms, said Todd Evans, president. Within that presentation was a host of styles ranging from glitzy contemporary headboards with beveled glass insets, to metal canopy beds with traditional scroll details and shown in three finishes. The space also showcased a number of new and bestselling desks, storage cubes and bed benches.
Even AICO, known for its opulent master bedroom, had a new youth area called Hollywood Kids. This 18-piece collection is a new category that mimics styles seen in its Michael Amini and Jane Seymour licensed line, Hollywood Swank.
Dealers liked the display and the mix of SKUS, which include boys and girls upholstered beds with tufted headboards accented with crystals and high end upholstered vinyl, similar to material used in high-end purses.
"The first customer that saw it bought a container of it, and people that did well with Hollywood Swank are also considering it," said Chuck Reilly, AICO senior vice president of sales and marketing. "Our handle on it is that it's not just a youth thing, but youth and beyond, and everyone understands that handle."
Standard showed a wide range of new and inline youth furniture in an area of its showroom called Pure Imagination.
SLF received strong dealer response to its rebranded youth program, RoomGear. Dealers liked the range of styles and product along with innovative features such as optional steps on the front of various bunk beds. They also liked the ability to mix the three groups, which offer twin beds priced at $399 retail and dressers and chests at $499.
"Buyers are purchasing it across the board," said Lee Boone, SLF president. "It's a program and an advantageous program if you buy more than one set."
Najarian reported strong dealer response to new youth collections, including its Paris girls group, featuring a panel bed with a tufted vinyl headboard with faux crystal accents and a low poster panel bed featuring an acrylic reflective panel. Three-piece sets retail from $1,199 to $1,399. Dealers were drawn to the styling, the pearlescent finish and other features such as reversible panels on drawer fronts.
The company also did well with a new girl's group called Marseilles that has edgy and "sophisticated urban" design elements including a multicolored headboard and companion case pieces.
"They thought we are different and unique," said Michael Lawrence, vice president of sales. "They feel like it will freshen up their youth assortment."
Novelty youth items also performed well at resources such as Najarian and at Powell, which saw strong dealer interest on sports-themed pieces.
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