• Clint Engel

Ashley Furniture HomeStores teams up with Jacksonville Jaguars

NFL team hosts retailer's top performers at scrimmage

JACKSONVILLE, Fla. — The National Football League's Jacksonville Jaguars hosted 75 Ashley Furniture HomeStores top performers in luxury suites at Everbank Field here earlier this month, in conjunction with the launch of a multi-year partnership between the Jaguars and the local HomeStores licensee.

The partnership makes the three-store HomeStores retailer here the "official furniture and mattress store of the Jacksonville Jaguars."

The VIP event during a Jaguars scrimmage was organized to celebrate the retailer's A Hope to Dream charity program and to honor Ashley's top team members "who have been putting hard work into helping give back to the Jacksonville community," according to a release.

"Our team members are our most important asset, and we wanted to take the opportunity to give special thanks to them for not only making us No. 1 in Jacksonville, but even more importantly, for the contributions that they make daily to improve the lives of local kids in need," Stephanie Morgan, regional customer care manager, said in the release.

The A Hope to Dream program was started in the Jacksonville stores, led by CEO Howard Fineman, and is spreading throughout the national HomeStore network. The retailer said nearly 3,000 new sleep sets have been donated, and in Jacksonville, the local HomeStores' goal is to deliver more than 300 free beds this year.

A portion of proceeds from every mattress purchased at the Jacksonville stores goes toward providing the free beds to kids in need.

In a move tied to the new Jaguars partnership, the local HomeStores introduced a special edition Ashley Sleep 16-inch memory foam mattress featuring a stitched-in A Hope to Dream logo and the promise that with every purchase of the bed, a local child will get a free Ashley Sleep bed. Fineman said the mattress already is a top seller.

The HomeStores' Morgan said the retailer expects to give away a record number of free beds this season.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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