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Tier Two bedding players add gel models

Mark Akerman, KlaussnerMark Akerman, Klaussner
LAS VEGAS - Tier Two bedding producers are following the lead set by the bedding majors and are bringing out a number of new gel memory foam models.
     Those producers are also introducing new adjustable bed models as that category continues to gain traction on retail floors. And they are also expanding their sleep accessories offerings.
     Carolina Mattress Guild's new Cool Coil line marries gel specialty foams and springs at prices starting at $799.
     "The Cool Coil line combines Cool Breeze Gel Memory Foam and individually wrapped comfort coils in a hybrid mattress option that has not previously been available to consumers," said Kathy Grigg, vice president at Carolina Mattress Guild.
     That company, which enjoyed "a year of record-breaking success and growth," has a new Las Vegas showroom, World Market Center B-946, Grigg added.
     Enso Sleep Systems, Klaussner's bedding division, is introducing the Denali, a 10-inch mattress that features the company's PureGel foam. The Denali has multiple layers of PureGel and Tri-Tech memory foams. It retails at $799.
     "The Denali complements our PureGel Kona and Blue Mist models, offering our dealers a high-quality, highmargin opportunity within the gel-infused memory foam category," said Mark Akerman, vice president of sales and marketing.
     Five Star Mattress enters the gel category with its new Gel-Active Collection. The three models feature the company's Gel-Active Memory Foam.
     Classic Brands' Posture-Cloud Collection features a Cool Gel foam layer in various models ranging from nine inches to 13 inches in height. That company is also upgrading the styling on its Dormia memory foam collection and introducing a memory foam line designed for e-commerce.
     Glideaway Sleep Products' introductions include the company's first gel pillow, the Blue Chill, which combines gel and memory foam in a construction designed to maintain a lower body temperature and reduce nighttime perspiration, the company says.
     Vivon Life is introducing its VGel memory foam line, which it says sleeps cooler than competitors' models. The producer is also showing a NuRest line of synthetic latex that it says offers the properties and comfort of natural latex but with no latex allergy issues.
     Paramount Sleep is showing an all-new, all-foam HD bed, which has layers of memory foam, gel foam and latex.
On the adjustable bedding front, Anatomic Global has two new models in its Adjustable Ascent line. The beds have new technology that mimics the contour of the adjustable bed frame, eliminating gaps between the mattress and the base, the company says.
     Boyd Specialty Sleep has an upgraded version of its manually adjustable Easy Adjust bed, a UPS-able product. And Reverie is introducing new features on its adjustable bed bases, including links to Android technology. Other features include a high-powered LED night light under the bed, and a new design with 30% more lift capacity.
     In the sleep accessories arena, Pure LatexBliss is introducing its first collection of ActiveFusion Climate Control pillows, doubling the company's pillow offerings. The material cools a warm sleeper and warms a cool sleeper in the same bed, helping two partners sleep at their optimal body temperatures, the company says.
     "Retailer and consumer response to our ActiveFusion technology has been extremely enthusiastic," said Pure LatexBliss President Kurt Ling. "After successfully incorporating it into all of our mattress models, we felt the next logical step was to add it to our pillows. ActiveFusion technology's unique selling point is that it adapts to the sleeper's optimum body temperature. By adding this feature to our pillow collection, consumers can achieve a comfortable, cool or warm night's sleep from head to toe."
     The five-SKU line features two classic and two contoured pillows, available in both "fast" and "slow" response, as well as a dual-sided pillow featuring the benefits of a fast response option on one side and slow response on the other. Retails range from $129 to $149.

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