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Mark Dentale to head U.S. sales for Caber Sure Fit

MARKHAM, Ontario — Caber Sure Fit, a furniture and bedding protection products supplier based here, has named Mark Dentale vice president of U.S. sales as the company prepares to expand its operations south of the border.

 Mark Dentale, Caber Sure FitMark Dentale

Dentale is a bedding executive who has spent nearly 30 years with Simmons, Sealy, Spring Air and Natura World.

"For the past 11 years we have forged close relationships with the leading retailers in Canada, helping them merchandise and deliver extraordinary ROI in the furniture protection category," said Caber Sure Fit President and CEO Bernard Weinstein. "We are excited to have Mark lead our sales expansion efforts in the U.S. He is a seasoned executive, a known top sales and management performer in the furniture and mattress industry with key experience in both retail and wholesale sectors. With his extensive industry insight and strong business relationships, he is the ideal person to help us expand into the U.S."

Before joining Caber Sure Fit, Dentale was vice president of sales for Natura World. Previously, he led northeastern sales at Spring Air from 2007 to 2008. From 1997 to 2002, Dentale was divisional vice president of sales at Simmons, overseeing the account representatives and manufacturing for the company's eastern U.S. territory. He began his sales career in 1982 as a territory manager for Sealy, eventually becoming a regional sales manager for the company.

Caber Sure Fit produces a range of décor enhancement and protection products.

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