Subscribe to Furniture Today
Research Store
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Ikea keeps furniture floors fresh as it expands markets

Carole Sloan -- Furniture Today, August 20, 2006

In recent years, under the leadership of Pernille Spiers-Lopez, president of Ikea North America, the lifestyle retailing giant has moved dramatically from its previous offering — an endless sea of furniture presented by rigid product categories — to a more creative room approach.

In this approach, stores now focus on presenting furniture solutions for dining, living and sleeping needs with room settings and vignettes.

The revised approach began with the opening of the Paramus, N.J., store in 2003. That store also featured a more kid-friendly atmosphere, with vignettes that include kids' toys and games. The store also features a play area within the kids' furnishings department that has been replicated across the chain.

Also new under Spiers-Lopez' leadership is a focus on small business. The company sees small business as an area with "great growth" potential for furniture, said Spiers-Lopez. "Ikea is a destination for furnishing your small business needs. Our stores are offering more solutions with inspirational room settings for small business solutions."

Key to the company's success is its corporate and global product development operation, based in Sweden.

The company has 28 stores in the United States and 237 globally. It plans to open three to five new units a year here and has new locations under way in West Chester, Ohio; Brooklyn, N.Y.; Draper, Utah; Dublin, Calif.; Orlando, Fla.; Portland, Ore.; Round Rock, Texas; Somerville, Mass.; and Sunrise, Fla.

RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
After my last post, Sev Ritchie from Web4Retail called me up to discuss the...
More

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
The Hot New Marketing Idea Furniture Retailers Are ChasingAfter my last post, Sev...
More

» VIEW ALL BLOGS RSS

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.
VIEW ALL GALLERIES

research marketing module
Casual Living Conference
eNewsletters
eletter_callout_box_FT2
About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2012 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy