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Mor Furniture for Less opens 22nd store

Enters new market in Washington's Tri-Cities area

RICHLAND, Wash. — Mor Furniture for Less has opened its 22nd store and first here in the Tri-Cities area of Washington, continuing its aggressive expansion strategy.

The San Diego-based Top 100 company invested about $250,000 in converting the former Circuit City location on North Columbia Center Boulevard in Richland to its newest showroom, said David Stiff, Internet marketing manager for the retailer. Initial response "has been tremendous," he said, though he declined to disclose sales or projections for the store.

The showroom, neighboring a Kohl's and the Columbia Center mall, serves the Richland, Kennewick and Pasco communities in southeast Washington. With it, the retailer is adding 25 to 30 jobs.

"We have always loved our Washington stores," Stiff said. Mor also has showrooms in Spokane and Seattle. "We really want to invest in more markets within Washington. Tri-Cities has been a longtime goal."

Mor Furniture for Less is No. 30 on Furniture/Today's Top 100 with estimated furniture, bedding and accessories sales last year of $230.9 million at 20 stores, up, 8.4% from estimated sales of $213 million at 16 stores the year before.

In addition to the Washington state and San Diego areas, the company - owned and operated by Rick Haux Jr.- also has stores in Phoenix; Portland; Fresno and Bakersfield, Calif.; Boise, Idaho; Albuquerque, N.M.; and Reno, Nev.

Earlier this year it opened a new San Diego-area store in National City, Calif., and Stiff said one more is planned to open before the end of the year, but wouldn't say where.

While Stiff wouldn't disclose sales, he did say Mor is on track to break sales records this year and is showing increases in all of its markets.

"I think our concept of having the absolute best price in all of our markets and offering a fun and unique shopping experience is really hitting home," he said.

Among other things, the midpriced retailer treats consumers to fresh-baked cookies, popcorn, coffee and soda and invites them to watch movies and play video games while shopping.

Key suppliers include Legacy Classic, Home Meridian, ManWah/Cheers, Robert Michaels, New Classic and Tempur-Pedic, Serta, Simmons and Sherwood in bedding.



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