Hollander sues La-Z-Boy over ‘Live Life Comfortably' tagline
June 1, 2011,
In a lawsuit filed in U.S. District Court here, Hollander said La-Z-Boy's "Live Life Comfortably" tagline infringes on a similar tagline, "Live Comfortably," that Hollander has used since June 2002.
The suit says the "Live Comfortably" trademark was registered on Aug. 12, 2003 and is prominently displayed in its advertising and on its website. The French translation of the tagline, "Une Vie Douillette," was first used in July 2003 and was registered on June 8, 2004.
"Each of these marks has become well known in the industry and has established substantial goodwill through its use in connection with goods associated with Hollander," the complaint said.
La-Z-Boy began using the "Live Life Comfortably," tagline last year in a campaign that features actress Brooke Shields.
Hollander said the tagline causes confusion among consumers because La-Z-Boy furniture is sometimes "depicted with associated bedding such as pillows, pillow cases, blankets sheets and comforters."
According to the complaint, La-Z-Boy filed a trademark application for "Live Life Comfortably" on Aug. 31, 2010, but Hollander filed a motion opposing it.
A La-Z-Boy spokeswoman said the company does not comment on pending litigation.