Mod Mom Furniture founder to speak at ASFD market dinner

Kiersten Hathcock's line of modern toy boxes to be featured on ABC program
 Image of Kiersten HathcockKiersten Hathcock

HIGH POINT — Fresh off a national TV appearance, Mod Mom Furniture founder Kiersten Hathcock will share her story of creating a fast-growing company at the annual American Society of Furniture Designers market dinner here.

Hathcock will be the guest speaker at the ASFD event on April 4 at the High Point Country Club. The dinner is open to non-members (at $35 per person) but seating is limited, and anyone wishing to attend should contact the ASFD's Christine Evans at (910) 576-1273 or before March 24.

To see Hathcock before the dinner, tune into ABC-TV's "Shark Tank" at 8 p.m. EST Friday, April 1, when she'll pitch her modern juvenile furniture designs to venture capitalist "sharks" in hopes of receiving funding to increase production capacity. She'll tell the sharks, "The Mod Mom Furniture brand has grown in recognition so fast that I couldn't keep up with the orders coming in from all over the world!"

Her story drew the attention of "Shark Tank" producers from a pile of 20,000 applications.

Hathcock, a former marketing executive, left the corporate world in 2003 to spend more time with her kids. She did freelance marketing and nanny work, then came up with an idea for a product she could sell - modern style toy boxes, which few others were offering.

 The Bertie Box is one of the modern toy box designs from Mod Mom Furniture.The Bertie Box is one of the modern toy box designs from Mod Mom Furniture.

"Woodworking wasn't that foreign to me because my father, a self-taught carpenter and woodworker, built most of our furniture when I was growing up in Ohio," she said. "So I bought a table saw and the rest is history."

Until recently she made each box by hand in her garage and distributed them through online seller Etsy and other retailers. She recently announced that Mod Mom will partner with an Amish furniture manufacturer in Ohio, L&J Woodworking, to produce her designs.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses