Hollander named top Laura Ashley licensee
Staff Staff -- Furniture Today, April 15, 2009
Boca Raton, Fla. -- Hollander Home Fashions has been named the 2008 Licensee of the Year for Laura Ashley. A major contributing factor to the selection of licensee of the year is being a sales leader. Hollander celebrated its 10th anniversary as a Laura Ashley licensee last year with a special collection.
“Consumers have come to expect both quality and value from Laura Ashley, and Hollander understands that. The first to introduce color and pattern to a very basic category, Hollander has mastered meeting consumer need while offering them something extra,: said Penne Cairoli, general manager of Laura Ashley.
She also noted Hollander had brought traditional Laura Ashley patterns into a contemporary collection as well as creating eco-friendly Laura Ashley products and packaging, calling Hollander “an innovator and sales leader.”
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