Cupron offers bedding that beautifies
Susan Andrews -- Furniture Today, December 7, 2006
Greensboro, N.C. – New anti-wrinkle bedding is headed for the market – but the wrinkles it smoothes out aren’t in the sheets.
Cupron's “Beauty While You Sleep” pillows, pillowcases and sheets incorporate technology that reduces the appearance of skin blemishes, wrinkles and crow's feet. The patented bedding fabric remains active overnight, as one sleeps, resulting in healthier-looking skin, according to ceo and founder Jeff Gabbay.
Gabbay is a biochemist specializing in textiles. His company develops bioactive fibers for healthcare, industrial, military and consumer uses. Gabbay struck upon the copper technology when he set out to create a fabric that could kill the common dust mite – a quest to aid his asthmatic son. It was during testing of the material that he discovered its restorative properties.
“What we found clinically is that it has an unusual healing effect. That effect is the creation of collagen, so it will actually reduce the appearance of wrinkles,” said Gabbay.
Cupron Inc. will experience its first U.S. nationwide rollout next month with the launch of its copper-impregnated bedding at a major department store, catalog, and e-commerce retailer.
Cupron’s U.S. retail debut will include solid color sheet sets, pillowcases, and sleep pillows. Beauty While You Sleep is already available in Japan. The pillowcase is also available through Cupron’s website, where a single case sells for $49.99.
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