Trade Am broadens bedding, looks to add coordinates
David Perry -- Furniture Today, August 13, 2001
Norcross, GA — Home textiles manufacturer and importer Trade Am is in the process of expanding its chenille bedding line after it tested successfully in April as the company's newest category. For the New York Home Textiles Show in October, Trade Am will introduce four more patterns for the collection, bringing the total to seven patterns.
"We kept it low-key at first because we wanted to test it," creative director Cecil Adams told HTT. "But for a company that was never in the category before, we think we've done well."
Adams said that Trade Am's bedding targets the specialty and department store customer. Price points average $499 for a queen set, which includes two queen shams, two Euro shams, a duvet cover and a bed skirt.
In preparation for next year's spring home textiles market in April, Trade Am will further enhance its bedding offerings to include another new coordinating category — window treatments. Also new will be new constructions, including cotton, wool and silk blends.
Next year, other bedding line enhancements will include the addition of embellishments — beading, embroidery, trims and other features.
"We wanted to start out doing what we know best, which was with chenille," Adams said. "But our goal is to decorate the entire bedroom with Trade Am."
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