Coelima to distribute Coteminas goods in Europe
Michael J. Knell -- Furniture Today, January 21, 2005
SAO PAULO, Brazil — Brazilian towel and sheet manufacturer Coteminas has signed a contract with Coelima giving the Portuguese bedding and bath supplier exclusive rights to distribute Coteminas' products throughout Europe from its base in Guimaraes, Portugal. As a result of this partnership, Coteminas will now have access to more than 400 million potential clients worldwide.
According to Joao Batista Bonfim, a Coteminas spokesperson, at the present time, the deal will serve as a test run in the European market that ultimately should lead to direct exportation of its products to Europe . Although Coteminas currently does some business in Europe , it primarily focuses on selling to the Brazilian and American markets, the latter through a similar partnership with Springs Industries.
Bonfim explained that Coteminas selected Coelima because it is a company that is "well established in the European Union with a strong distribution network."
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