Wearbest in Fresca Tela launch
Carole Sloan -- Furniture Today, March 4, 2009
Garfield, N.J. – Wearbest Sil-Tex Mills is launching its latest jacquard decorative fabric development under the brand Fresca Tela; it is designed to fill a need in the healthcare market.
The company has developed a high performance fabric construction to answer the demands of baby boomers and their parents for a warmer, more luxurious living environment that also has high performance qualities, said Irwin Gasner, president and ceo.
Fresca Tela is a blend of 100% solution dyed nylon warp yarn and an array of filling yarns using post-consumer polyester yarns as well as the company’s established Bela-Dura boucle and chenille solution dyed olefin yarns. Wearbest has replaced its former solution dyed olefin supplier, American Fiber & Yarns with Fiber Technology of Dalton, Ga.
A key feature of the Fresca Tela collection is that the fabrics are bleach cleanable – an element that is considered a needed product for this growing market, Gasner added.
The launch collection consists of about 30 patterns, and more will be added immediately. Price points are $12 to $20 a yard for loomstate, and extra for healthcare processes such as Crypton.
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