Newest target? PBTeens
David Perry -- Furniture Today, March 18, 2003
San Francisco — Williams-Sonoma will target teens in its next catalog launch within its Pottery Barn brand, scheduled for April 21. Called PBTeen, the catalog will offer exclusive product for the bedroom, study and lounge areas, the company said during its fourth quarter conference call today.
Though teens are the key decision-makers on what items they want for their rooms, parents are the ones that make the purchases, so the catalog will appeal to both groups, said Laura Alber, president, Pottery Barn brands. The catalog has been in development for two years.
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