Residents to Toss Pillows, Keep Town Name
Staff Staff -- Furniture Today, August 7, 2007
Sleep products manufacturer Carpenter Co. will take its Great American Sleep Better Project to this aptly named burg for 10 days this September.
Carpenter's offer to the citizens of Pillow is to provide a fresh, new pillow for every resident who takes the trademarked Zzzz Score test on www.sleepbetter.org to learn his or her personal sleep profile.
The Zzzz Score test results recommend the type of pillow each participant in the Sleep Better Project should use, and that's the one each will receive, the company said.
In return for a new pillow, each participant will keep a 10-night sleep journal. Each Pillow resident who submits a journal will be registered to win a 10-year supply of Carpenter Co.'s pillows and mattress toppers with the Sleep Better seal.
The winner will be selected and announced at the finale event — a town festival — when residents will gather for a barbecue picnic with music, entertainment and, the company said, "maybe even a town pillow fight."
Nationwide PrimeTime: Just Say Yes program explained by Frank Sandtner