Ex-Cell gets pink for a cause
Michael J. Knell -- Furniture Today, August 2, 2007
New York – Ex-Cell Home Fashions has teamed with The Breast Cancer Research Foundation, and together they've created for market a new collection of “pink products” in the bath and table linen categories.
Seven percent of the wholesale price of each item in the line – which is branded Ex-Cell/Kemp & Beatley – will be donated directly to the foundation in support of clinical and genetic research to find the cure for breast cancer.
The bath program includes several new groupings. they are: West Palm, a coordinate story including a 100% polyester shower curtain and ceramic accessories; Sag Harbor, a 100% cotton white waffle weave shower curtain with ceramic accessories; Sophisticated Rose, a printed 100% polyester curtain with ceramic accessories; Opaline, a collection of free-standing bath accessories; and Marble Glass, another free standing collection of bath accessories.
Bath towels and bath rugs are also part of these coordinate collections.
The Ex-Cell/Kemp & Beatley branded table linen category is being expanded with several “pink” styles. These include: Bistro, a cotton-polyester blended solid pink with a white accent tablecloth, placemat and napkin story; Felicity Rose, a printed tablecloth and table accessories on a 100% polyester fabric; Moire Plaid, a coordinate to Felicity Rose made of 100% moiré polyester fabric; West Palm, a polyester printed fabric tablecloth, placemat and napkin group on a pique cloth; Bellagio and Collette, both made of polyester damask; Marilyn, a two-tone reversible tablecloth of blended fibers; and Brigette, an engineered damask group with a formal feel.
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