China's Stylution adding foam capabilities
Operations should be online in Feb. '07
David Perry -- Furniture Today, October 25, 2006
HIGH POINT -- Chinese furniture and bedding producer Stylution is adding foam pouring and fabrication facilities at its Dongguan headquarters complex, company officials said at last week's High Point Furniture Market.
Stylution Chairman Jack Chen said the new foam operations, totaling 150,000 square feet in two buildings, should be up and running next February. He said they will enable the company to improve quality, service and pricing to its customers.
The company already is vertically integrated in some parts of its business. Stylution makes its own innerspring coils, for example. That operation is part of the company's new 450,000-square-foot mattress and upholstery plant that is targeting the United States market.
The new foam facilities represent a multi-million-dollar investment, and they will give the producer a unique position in the marketplace, according to Ed Scott, president of Stylution USA, the company's U.S. marketing arm.
Scott, a 20-year-plus veteran of the U.S. bedding scene, said he's never seen a bedding producer who pours its own foam and makes its own springs.
"This new foam operation will help us better control quality, improve service to our customers, and will make us more price competitive," he said.
Stylution is showing its mattress line at two locations here, Modus Furniture and Embassy International. Stylution also produces furniture for those two companies. Scott said the mattress showing here is a test, one that is turning out well for the company. The response exceeded expectations, he said.
Chen said the new foam facilities will be able to produce any type of foam, from high-density foam to visco-elastic foam in varyious densities.
Stylution's vertical integration philosophy helps the company offer products of more consistent quality, and helps Stylution deliver those products more quickly to customers, Chen said. Companies who control the supply chain can create a strong value chain, he added.
Chen also said the new foam facilities will have enough capacity to ship foam components to U.S. bedding producers. Higher-grade foams can be compressed for shipment to this country, thus cutting shipment costs.
U.S. bedding producers also can purchase innerspring units from Stylution, making the company a one-stop shop for them, Chen said.
The new foam line will supply both Stylution's bedding and upholstery operations.
Stylution will have a permanent presence at the Las Vegas Market, with a 14,000-square-foot showroom in the World Market Center's Building B, set to open in January. The company will show mattresses, upholstery and occasional furniture at the upcoming winter market there.
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China's Stylution adding foam capabilities
Nov 5, 2006
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