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Educational seminars set for market

HIGH POINT - Unless otherwise stated, High Point Market seminars will take place in Plaza Suites, NAHFA Retailer Resource Center, first floor. The following is a partial listing of seminars for the October High Point Market. For a complete listing, visit www.highpointmarket. org.
Saturday, Oct. 19-Monday, Oct. 21

GutsellGutsell

10-10:45 a.m. - First Time Buyer Orientation: Learn tips on navigating High Point Market to make the best use of your time. Includes Q&A. High Point Theatre at the Transportation Terminal

Saturday, Oct. 19
8:30-9:30 a.m. - The Effective Salesperson's Checklist: When your salesperson can answer all the questions presented in the seminar, thoroughly, they are true professionals. Phil Guts ell, a 40-year veteran of the home furnishings industry, has compiled the ultimate checklist for salespeople. Even professionals need periodic retraining to make sure they are still practicing the techniques that got them where they are today. Attend this seminar and return to your store loaded with the skills that create Super Salespeople. Plaza Suites - NAHFA Retailer Resource Center, First Floor

PostPost

10-11:30a.m. - IMAGE AUDIT: What Decade Does Your Store Display Reflect? Explore new ideas for affordable change that will improve your image in the market. It's hard to keep up with retail trends, but Connie Post will simplify and distill down what is more important to your customers today, and how to achieve it in an affordable way. Plaza Suites - NAHFA Retailer Resource Center, First Floor

10-11:30 a.m. - Creating a Viable Business Model, Setting Goals & Realizing Your Dreams in this Challenging and Ever-Changing Business Environment: Tobi Fairley, who launched full-service consulting and design company Tobi Fairley & Associates, has helped thousands of businesswomen redefine and reinvigorate their businesses through her intensive courses and tools, and she will bring that knowledge to this presentation, as well as her upbeat passion to see you succeed. Lecture sponsored by Tobi Fairley & Associates. Light breakfast will be served. MS Antique & Design Center of High Point- Ground Level Lecture Room

11-11:45 - Designer Orientation Seminar: Shopping at High Point Market for the first time can be intimidating for interior designers. With this seminar Interior Designer Tim Schelfe will give you the tips and tools to help you make the most of your trip and give you the inside track on how to work the largest home fashion show in the world. High Point Theatre at the Transportation Terminal

11:45 a.m.-12:45 p.m. - 5 Proven Advertising Tactics to Drive More Customers into Your Store! The world of advertising is noisier and more crowded than you ever dreamed possible. Even though you are paying money to reach them, prospective customers are not required to give you their attention. In this fast-paced seminar, Doug Knorr, president of Knorr Marketing, will share with you "five proven advertising tactics" that will drive new customers, and more customers, into your store. Plaza Suites - NAHFA Retailer Resource Center, First Floor

Noon-1:30 p.m. - Boomers: Design & Sell to the Fastest Growing Market in America: With more than 25 years' experience specializing in residential, light commercial and healthy homes, Mitzi Beach's philosophy and passion for spaces is function first, comfort second and beauty third. She is the owner of Mitzi Beach Interiors with expertise in sizing interiors to meet changing life stages. Beach will discuss understanding, tapping into and unlocking the earnings potential that comes with serving the Baby Boomer market. Sponsored by Mitzi Beach Interiors. Lunch provided by Wesley Hall. MS Antique & Design Center of High Point- Ground Level Lecture Room

1-2 p.m. - Performance Review - Straight to the Point: What Your "Numbers" Should Be to a Top Quartile Retail Operation: Unfortunately, there are some metrics that you need to be successful. You can't argue with your doctor and the lab results. The same is true of your business. These metrics cover all areas: marketing, finance, sales management, advertising and merchandising. We will give you the numbers and how it impacts your success. Register for the seminar on www.furniturecore.com and we will give you instructions on how to calculate your numbers, so you can compare during the seminar.... But make sure you want to know. Plaza Suites - NAHFA Retailer Resource Center, First Floor

1:30-3 p.m. - Design TECH Summit - Panel Discussion Moderated by Katy Garrett: Katy Garrett, national sales director/CEO of Connexionsoft Inc., will moderate this fast-paced, informative panel discussion of tech leaders and innovators, where you will learn about the latest technology solutions for managing projects and project work flow, facilitating client communications, creating presentation/idea boards, creating online space planning visualizations and developing architectural specifications and renderings. Co-sponsored by Connexionsoft Inc. and The Kaleidoscope Partnership. Happy Hour and Meet and Greet to Follow. MS Antique & Design Center of High Point- Ground Level Lecture Room

1:30-2:30 p.m. - FAST FORWARD: A Future-View to Interior Trends: Greg Dunlop, ASID, global strategy director of WGSN-Homebuildlife will focus on key trends forecasted for the interiors industry. Attendees will learn about the three key macro trends and how they evolved from the season prior. Industrial Evolution, Modern Myth, and Rendering Reality are the directional themes for autumn/winter 2014-15. Each trend carries a color forecast and product design ideas that are unique to their culture reference points. The learning opportunity will focus on how the macro trends will influence style and décor for products as diverse as furniture, bed, bath, kitchen and decorative accessories. Complimentary refreshments will be served. Reservations recommended phairr@imcenters.com. IHFC Green Wing, 11th Floor Ballroom B

OlsonOlson

2-3 p.m. - Coordinating a Room: A Conversation with Candice Olson: Candice Olson will recount several recent home decorating projects and how she applied thoughtful design to transform once ordinary living spaces into rooms that speak of style and sophistication. Surya showroom, SP 4100

2:30-3:30 p.m. - 21st Century Marketing: With the proliferation of cell phones, tablets, laptops and all things digital, your potential new customers are spending less and less time in front of "traditional" media. The digital age is upon us and the most successful businesses will be the ones that embrace the change and adapt their marketing strategies to fit changing media dynamics. Join us for an overview of the changing face of marketing and how your store can take advantage of these trends. Plaza Suites - NAHFA Retailer Resource Center, First Floor

EggerEgger

3-5:30 p.m. - ELEVATE Seminar - Innovative Solutions to Interior Designers' Top Challenges: Decor Mentors Lisa Ferguson, Kati Curtis, Elaine Williamson, Jennifer Brouwer and Lisa Kahn will openly share proven yet fresh solutions for challenges that include selling, presenting, client management, getting published and more. You will walk away with at least one gold nugget that will change your confidence and bottom line! This intensive workshop will include a panel, followed by roundtable clusters for questions, peer connecting and collaborating (grouped by years in business). Pre-registration required at info@decormentor. com. Eilersen Showroom, 220 Elm-312

4-5 p.m. - 10 Ways to Increase Sales & Your Bottom Line! This will be your most profitable hour at the market. John Egger will show you real processes and tried and true systems that will add both sales and your ability to have a much better bottom line. Just adding more sales without systems and processes that make you more profitable is a common mistake in our industry. Egger and his team have helped over 800 furniture stores increase their profits! Plaza Suites - NAHFA Retailer Resource Center, First Floor.

BellissimoBellissimo

Sunday, Oct. 20
7:30-9 a.m. - WithIt Educational Breakfast: Widely known as a successful entrepreneur, Wendy Bellissimo has been creating products that families love for more than 15 years. Bellissimo's sincerity and approachability enable her to connect with other women who see her as either the mom they are or as the mom they aspire to be. She is a lifestyle expert for television, online, print and radio and has endorsed various national consumer brands. Join us for a complimentary buffet breakfast. Reservations are required by emailing phairr@imcenters.com. IHFC Green Wing, 11th Floor Ballroom A.

EppersonEpperson

8:30-9:30 a.m. - The Outlook for the Furniture Industry: Furniture industry guru Jerry Epperson will once again enlighten us with his furniture research expertise on the current state of future of the furniture industry, and how it affects your business. Plaza Suites - NAHFA Retailer Resource Center, First Floor

10-11 a.m. - The Challenge of Change: Retail stores must be responsive to the changing world of retail. Demographics, variations in consumer needs, evolving technology and lifestyle innovation continually challenge our brick-and-mortar shops. Online mega-stores like Amazon and in-store/online combo kings like Apple are fierce opponents and successful crusaders. But for our furniture retail consumers, for example, preferences can change quickly from coordinated three-piece suites and five-piece bedroom sets to a la carte selections. Stores need to adapt - store appearance, number of entrances, planning, layout, design center and overall interior. Should it be a "lifestyle" experience or a "gallery" exhibition? What departments are now considered to be a "destination?" Which are now "impulse" buys? Martin Roberts Design has worked on more than one million square feet of retail store space this year alone and has faced many of these challenges. How do you keep your store enticing and contemporary? Let's discuss keeping up with change. Plaza Suites - NAHFA Retailer Resource Center, First Floor

10-11:30 a.m. - Incorporating Repurposed & Vintage Into Kitchen Design... Create a Niche in Your Market and Increase Your Bottom Line: Enjoy breakfast as you meet and greet luxury kitchen designer Rebecca Reynolds and architectural interior designer Lori Gilder before sitting down to learn from them about how to "Dream, Design, Plan, Build, Source, and Live" with repurposed and vintage design elements. Both are nationally award-winning designers, remodeling experts, design bloggers, event speakers, and well respected industry advocates for green building and healthy lifestyle renovations. Lori and Rebecca plan to make a special announcement about their upcoming "All-American Kitchen Tour." Sponsored by Kitchen Design Network. MS Antique & Design Center of High Point- Ground Level Lecture Room

11:30 a.m.-12:30 p.m. - Power Retail Advertising: Proven Winners & New Ideas: We will present examples of television, private mailers and Internet advertising utilized by furniture retailers across the country. You'll see proven winners with a track record of driving traffic and increasing sales as well as out-of-the-box ways retailers are utilizing marketing dollars to retain current customers and gain new ones. Plaza Suites - NAHFA Retailer Resource Center, First Floor

Noon-1 p.m. - Fabulous Fabric: The Latest Trends in Fabric & More!: With more than 45 years of combined experience, Roxy Ulmsten and Todd Bowles of Convergence will share with you fabulous fabrics being produced now, the hottest in color trends, and a touch of technical know-how to give you the confidence to navigate your way through the world of fabrics seamlessly. A Q&A will follow to answer your textile questions. Complimentary boxed Lunch will be provided. Reservations are required by emailing phairr@imcenters.com. IHFC Green Wing 11th Floor, Ballroom B

Noon-1:15 p.m. - Design Viewpoints Series: From All Corners: Exploring Diversity in Design in the 21st Century: Presented by High Point Market Authority and ASID, sponsored by Horchow. From All Corners is a panel conversation bringing together a group of today's most prominent designers of color to discuss creating personalized spaces as well as discussing the presence and role of ethnic diversity in the design tastes of an increasingly globalized world. Topics will include the influence of ethnic background on design style and meeting the needs of a multicultural clientele. The panel of designers will be led by Aphrochic founders Jeanine Hays and Bryan Mason. Book signing will follow for Hays' and Mason's new book, "Decorating with Culture, Objects and Soul." Complimentary boxed lunch. 0.1 CEU credit. High Point Theatre at the Transportation Terminal

1-2 p.m. - Marketing Strategies for Attracting Gen Y: Join us for an open question and answer forum featuring some of our industry's most well-informed retail leaders. Learn how their marketing strategies are attracting the next generation of shoppers and increasing sales. Panelists will answer questions, review strategies, and share business insights that have been successful in reaching this influential demographic. #Millennials #MicroD #NGnow. Plaza Suites - NAHFA Retailer Resource Center, First Floor

1-4 p.m. - Upholstery by John Lester: Original Eight- Way, Hand-Tied Springs: John Lester will be in the Lester Furniture Mfg. showroom demonstrating how he and his craftsmen continue the practice of original Eight-way, hand-tied springs in all of his custom upholstery. Lester will start with a frame and finish with it completely sprung up for you to see the construction. SAMS G-2034

LinquistLinquist

1:30-3 p.m. - Changing Values in a Fast-Paced Design Market: David Lindquist of Whitehall Antiques will be serving up a hard-nosed and hard-hitting look at what has happened over the past 10 years to antique and vintage home furnishings. He will be bringing particular finds from many ADC exhibitors' booths to share, showing photos of finds too large to bring to the lecture room, and showing you how to judge the value of every antique and vintage piece you find. Q&A follows and CEU credit will be awarded. Sponsored by Whitehall Antiques. Followed by an afternoon pick-me-up of gelato & coffee. MS Antique & Design Center of High Point - Ground Level Lecture Room

2-4 p.m. - ELEVATE Seminar - Discover New & Profitable Business Models for Today's Demanding Clients... And Find Out How to Avoid Three Fatal Business Mistakes You Could Be Making: Join Décor Mentor founder Lisa Ferguson, Design Success University co-founder Gail Doby and Jennifer Brouwer, CEO of Jennifer Brouwer Design, for this workshop. Discover three fatal business mistakes you must avoid, and how to re-think your business profit model to work with today's unpredictable clients. We'll share success strategies that significantly cut your work hours. Jennifer's business is the proof that it works. Pre-registration required: info@ decormentor.com. Designer Meet-Up from 3 p.m. to 4 p.m. with Doby on hand to sign her book, "How to Design Your Perfect Interior." Palliser Showroom, 220 Elm-400

2:30-3:30 p.m. - Maximizing the Potential of Your Salespeople: What makes one salesperson succeed while others fail? What is the magic profile for the top salesperson in our industry? Where do I find my best candidates? How do I recruit them to come to work for me? How do I increase the probability that I can position salespeople to succeed? How do I ensure that I have the right number and floor coverage? What are my alternatives for compensating salespeople? People buy from people, not stores. Beautiful store! Great merchandise! Great location! Huge differences in the performance of salespeople dramatically limit your potential. Plaza Suites - NAHFA Retailer Resource Center, First Floor

3:30-5 p.m. - A Trio of Design Mixologists Shake, Stir & Pour a Cocktail of Delicious Interiors: Join John Loecke and Jason Oliver Nixon of interior design firm Madcap Cottage and Cassandra LaValle, editor of coco+kelley, as they discuss mixing up diverse elements, old and new, to create exciting results. Happy Hour and Meet and Greet to follow. MS Antique & Design Center of High Point - Ground Level Lecture Room

4-5 p.m. - Social Media Success in the Home Decor Industry: A panel of industry thought leaders will discuss the evolving role of social media in the home decor and interior design space. Surya showroom, Showplace- 4100

Monday, Oct. 21
8:30-9:30 a.m. - Sales Meetings: Are Yours Exciting or Avoidable? Why do sales meetings always seem to be boring and uneventful? This is your opportunity to excite your team about their jobs and to help them close more sales. A boring dissertation about goals, metrics and this week's ad is a sure snooze fest. Learn how to have meetings that are more productive and are fun to attend. When you attend this seminar you will get a concise, entertaining and inventive guide to improving meeting structure, participation, and results. Put these ideas into practice and your meetings will never be the same! Plaza Suites - NAHFA Retailer Resource Center, First Floor

10-11 a.m. - That Easy Buying Feeling: Desi Miller will explore quick easy ways to use retail displays and point-of-purchase materials to improve your closing ratio. Find out the tips and tricks mass merchants are using to control customers' gaze and purchasing focus. Walk away with a step-by-step handout on how to start changing the consumer retail experience in your store. Plaza Suites - NAHFA Retailer Resource Center, First Floor

10-11:30 a.m. - Demystifying Design with The Madcap Cottage: John Loecke and Jason Oliver Nixon of Brooklyn-based interior design firm Madcap Cottage are known for their whimsical use of color and pattern. They scour the world for eclectic finds that capture their unique and gimlet-eyed view of the world. Madcap Cottage has designed everything from Manhattan aeries and luscious Hamptons beach houses to a 1920sera home in Des Moines, Iowa and a shotgun-style cottage in New Orleans. Light breakfast will be served. MS Antique & Design Center of High Point - Ground Level Lecture Room

11:30-12:30 p.m. - Your Employees Have Quit - They Just Haven't Left: In this seminar you will learn how to recognize what it takes to succeed in both calm and turbulent times, understand how to successfully apply the fundamental principles necessary to build committed and loyal work teams and develop action steps - both on an organizational and individual leader level - for how to create a more engaging work culture. Plaza Suites - NAHFA Retailer Resource Center, First Floor

Noon-1:15 p.m. - Design Viewpoints Series: Researching Home: Presented by the High Point Market Authority and ASID, sponsored by Horchow. Design is a creative profession, but designers are more than artists - they are practical problem solvers. In this session, attendees will learn how each element of design impacts the psychological perceptions and comfort of a client, why interviewing clients enhances your design programming, how the information you discover about your client will help you prioritize projects to deliver maximum return on their investment in you and arm you with the information and resources you need to enhance your design decisions. This session is based on the highly acclaimed ASID whitepaper - Evidence- Based Residential Design by Sally Augustin, Ph.D and Barbara B. Miller, ASID. Complimentary boxed lunch. .1 CEU credit. Evidence-Based Residential Design: High Point Theatre at the Transportation Terminal

LangdonLangdon

12:30-2 p.m. - Lunch with Libby: Charting the Shift in Coastal Design: Join designer, author and makeover television personality Libby Langdon for a lunch seminar sponsored by Hamptons Cottages and Gardens Magazine. Langdon will focus on the tides of change in coastal interior design and how to ride the next wave in home fashion trends. In this upbeat and fast-moving presentation based on in-depth interviews with clients and her new show, "Daykeover with Libby Langdon," she provides the real "Hamptons Confidential" on updating classic coastal motifs with an updated traditional twist to suit modern audiences. A complimentary lunch will be served. Seating is limited. RSVP libbypr@libbylangdon.com. Braxton Culler Showroom, 310 S. Elm St.

1-2 p.m. - Marketing With Very Little Money to Capture Today's Clients: Margi Kyle will help you understand "hue" you are through color and how to approach your marketing effort. She will identify areas where you spend too much time and areas where you don't do what you need to do to capture today's clients. This session will teach you how to brand yourself and your company, develop mission statements, use social media to your advantage, get published, get on TV and do a radio show. You will walk away with new ways to wow your clients and gain new ones. Plaza Suites - NAHFA Retailer Resource Center, First Floor

2-3:30 p.m. - A Palette with a Past ... Perfect for Today: Co-sponsored by Williamsburg and Benjamin Moore. Liza Gusler, product manager and spokesperson for the Williamsburg brand, explains how new research and analysis have revealed vibrant glazed greens and intense Prussian blues that appealed to America's premier design trendsetter, Thomas Jefferson, and how these new colors were echoed in nearly all furnishings and textiles in the years around the American Revolution. MS Antique & Design Center of High Point - Ground Level Lecture Room

2:30-3:30 p.m. - Reduce Delivery Costs & Provide Better Quality of Service Using the Latest Technology: This presentation will show you how technology can help you simplify the delivery process while reducing your costs. You will also be able to see how building customers' trust, and maintaining that confidence through an exceptional delivery process, can create a repeat customer for years to come. Plaza Suites - NAHFA Retailer Resource Center, First Floor

KyleKyle

3:30-5 p.m. - Design TECH Summit - Panel Discussion Moderated by Katy Garrett: Top Mobile Apps & G+ for the Designer Professional: Katy Garrett, national sales director/CEO of Connexionsoft Inc., will moderate this panel discussion of tech leaders and innovators, where you will learn about the latest technology solutions for managing projects and project work flow, facilitating client communications, creating presentation/ idea boards, creating online space planning visualizations and developing architectural specifications and renderings. Co-sponsored by Connexionsoft and The Kaleidoscope Partnership. MS Antique & Design Center of High Point - Ground Level Lecture Room

3:30-5:30 p.m. - Seminar & Book Signing by May Ella Gabler: Sponsored by ART. Join Gabler, founder of 40-year-old luxury home textiles brand Peacock Alley, and author of the upcoming book, "Uncommon Thread," which recounts her transition from Wall Street to starting her company and how she juggled career and family in the 1970s. Book signing to follow seminar. Codarus Showroom, IHFC H-223

4-5 p.m. - Manage Your Salespeople by the "Numbers": The best sales managers train their salespeople to manage themselves. To manage themselves they must know how well they are performing each day. In this seminar, you'll learn how to get your salespeople to track their own ups, sales volume, average sale and closing rates. When your salespeople know how well they're doing they'll be able to improve their selling behaviors. Participants will receive our Sales Tracker tool to share with their salespeople. Plaza Suites - NAHFA Retailer Resource Center, First Floor

Tuesday, Oct. 22
8:30-9:30 a.m. - Old School vs. New School Marketing: A lot of people talk about old school vs. new school marketing. Which way works better? Social media is for the younger crowd, newspaper is for the older customer, and what the heck are Pinterest, Vine and Insta gram? Brothers Kyle and Kevin Doran dare you to take on the longstanding battle of older brother vs. younger brother. However, this time the spat is over how to utilize old school media vs. new school media. You might just be surprised how this one ends up! Plaza Suites - NAHFA Retailer Resource Center, First Floor

9-10 a.m. - Style Spotters Live!: Enjoy a complimentary breakfast while a panel of the High Point Market Style Spotters share their favorite looks and on-trend products found at the High Point Market. Moderated by the winner of spring market, fall market Style Spotter Michelle Wiebe, and sponsored by IMC and High Point Market Authority, breakfast and seminar are free of charge. Reservations are required by emailing phairr@ imcenters.com. IHFC Green Wing 11th Floor Ballroom

10:00-11:00am - Styles Evolve ... So Should Your Lighting: Barbara Petrilla from Philips Lighting will detail how LED lighting products can enhance your store while helping your budget. Keeping up to date means more than the furniture styles you carry ... it also applies to the lighting you select for your store. Barbara Petrilla, LC has over 20 years of experience in the lighting industry and has extensive knowledge on lamps, ballasts and fixtures. Barbara has obtained the designation of Lighting Certified from the National Council on Qualifications for Lighting Professionals and has a certification in LED technology. Plaza Suites - NAHFA Retailer Resource Center, First Floor

11:30 a.m.-12:30 p.m. - Benefits of Outsourcing Home Delivery: In this engaging seminar, you will learn the ease with which utilizing third party home delivery can streamline your business, use your money more efficiently and create a rewarding experience for your customers. Using a third party delivery service can elevate a huge burden from your shoulders and you can focus on running your store better. Plaza Suites - NAHFA Retailer Resource Center, First Floor

Noon-1:15 p.m. - Design Viewpoints Series: Let the Color Tell the Story - Trends to Watch for 2014: Presented by High Point Market Authority and ASID, sponsored by Horchow. Steve Short house will tell five key color stories that will provide unique inspiration for creative color design. This session will take an in-depth look at the biggest trends and societal influencers on residential interior design and discuss the effects of color on design. The direction of each trend will show how diverse residential interior design is today by presenting a wide range colors from soothing neutrals and sun-kissed blues to saturated pinks, purples, and bright yellows. Complimentary boxed lunch. 0.1 CEU credit. High Point Theatre at the Transportation Terminal

1-4 p.m. - Upholstery by John Lester: Tufting: John Lester will be in the Lester Furniture Mfg. showroom demonstrating how he and his craftsmen tuft custom upholstery by hand. Lester will be tufting an item out of the Lester catalog for you to see the craftsmanship that goes into hand-crafted furniture. SAMS G-2034

1-2 p.m. - Hear Customers, Focus Resources, Grow Profits: Learn how to leverage the most important asset your business has - your customer base. Let them tell you what is working, what is not working, how to improve your advertising efficiency, how to improve your merchandising and how to improve your operations and service. Al Wight, president of industry research at consulting company Strategic Decisions, guides you through a way to learn exactly what is going on in your market, who your competitors really are, and how to get more customers like those you have. Plaza Suites - NAHFA Retailer Resource Center, First Floor

2-3 p.m. - Colormix 2014: Drawing influences from fashion, science, nature, pop culture and global traditions, Sherwin-Williams introduces Colormix 2014, which captures colors that inspire creativity and design in today's world. The four-palette collection provides design professionals with a guide to help them define the moods they want to create and select colors for projects. Presented by Carolyn Noble, sponsored by IDS and Surya Rugs. 0.1 CEU credit. Surya Rugs Showroom, Showplace 4100

2:30-3:30 p.m. - 5 Ways to Increase Mattress Sales: Emboldened shoppers are not paying as much attention to what manufacturers and retailers are saying about their products or themselves. Instead, they rely on customer reviews and word of mouth from their peers to determine what, and where, to buy. Mattress retailers can't afford for these savvy shoppers to have bad experiences. Attend this seminar to learn five ways to turn wary shoppers into satisfied customers that will spread the good word about your store. Plaza Suites - NAHFA Retailer Resource Center, First Floor


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