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BDI names Jim Lahren VP of marketing, sales

CHANTILLY, Va. — Contemporary home entertainment, office and occasional supplier BDI has named Jim Lahren vice president of marketing and sales.

He reports to Bill Becker, CEO and design director. Lahren will be in charge of sales and marketing globally. He brings a mix of innovation, experience and leadership to BDI, Becker said in a press release.

"Jim has a very relevant background in high-end consumer goods and his brand-and strategy-building talents will be a huge asset for our team as we look to build our brand globally. Jim brings to BDI a stellar track record of brand development and product innovation," Becker said.

Lahren's past experience includes executive roles at Briggs & Riley and senior marketing and business development positions with giftware seller Lenox and paper products supplier Crane & Co.



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