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Paul Toms named GM of Wayfair.com's Joss & Main

 Image of Paul TomsPaul Toms

BOSTON — Joss & Main, Wayfair.com's fast-growing private-sale site for home goods, has promoted Paul Toms to general manager.

Toms will lead day-to-day operations and drive Joss & Main's growth strategy in the rapidly evolving flash sale market, the company said in a release.

Wayfair said Joss & Main is the most highly trafficked private sale site for home goods, operating at a $200 million sales run rate with more than 5 million members.

Prior to his promotion, Toms was Joss & Main's senior director of marketing, leading member acquisition and engagement and product development.

"Paul has been instrumental in building Joss & Main's membership to more than 5 million in just two and a half years," said John Mulliken, senior vice president of strategic initiatives for Wayfair.com and Joss & Main's founder and former general manager.

Mulliken now will be focusing more on Wayfair.com strategy, including overseeing DwellStudio, acquired this past month, the company said.

Before joining Joss & Main, Toms spent five years at Wayfair developing core business units in analytics, digital advertising and customer segmentation.

Toms is the son of Paul Toms Jr., chairman and CEO of manufacturer Hooker Furniture.

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