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David Perry

Pure LatexBliss touts luxurious Prestige line

LAS VEGAS - Pure LatexBliss it touting a luxury story with its new Prestige line, which it describes as its most luxurious latex offering to date.
The all-latex line offers the kind of plush feels in beds made from horse hair, cotton and wool, but achieves those feels with latex, including a new latex design, the company says.
Quilting Talalay latex in the top panel and using a new graphite-infused latex inside the beds, the company is able to offer mattresses that are ultra-plush, long lasting, and naturally temperature regulating, because of graphite's inherent properties, the company said.
The all-latex collection features four models - two with 11-inch profiles and two with 13-inch profiles. Each bed features a quilted top with a three-quarter inch layer of Talalay latex to produce "a decadent Old World plush feel," the company said.
The beds also feature an embroidered badge design on the border. The 11-inch beds, Etoile-Lux and Etoile Pelushe, retail for $4,999 in queen. The 13-inch models, Saint Honore-Lux and Saint Honore-Pelushe Supplementaire, are priced at $5,999, making them the highest-priced mattresses in the full Pure LatexBliss line-up.
"With the addition of the Prestige Collection, Pure LatexBliss now has one of the widest collections of brand feels available in the industry," said Kurt Ling, president. "However, this series is about more than feel; it is stunning visually and is the first of its kind. Aesthetically, it stands out because of its latex quilting on top and badging on the border, but most importantly the graphite-infused latex allows the beds to be soft, provide long-lasting durability, and set the next standard in temperature regulation."
Ling described graphite-infused latex as "a very unique product. The charcoal color speaks to its uniqueness - it is almost black, rather than the traditional cream-white. By quilting with Talalay latex in the sleeping surface and infusing graphite into the latex mattress, we have successfully created one the most beautiful and advanced beds on the market."
Atlanta-based Pure LatexBliss shows in World Market Center B-945.

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