Latex featured in many Tier Two intros
David Perry -- Furniture Today, July 31, 2013
LAS VEGAS - New latex beds are featured in a number of bedding showrooms here as Tier Two producers seek their niches in the bedding marketplace.
Pure LatexBliss, a leader in the latex arena, is bringing its plushest latex line, the Prestige Collection, to the market here. Retails range from $4,999 to $5,999.
Boyd Specialty Sleep is introducing two new latex lines under the Thomasville brand as part of a recent licensing agreement with Furniture Brands International, Thomasville's parent. The lines are complemented with new Thomasville latex toppers and a latex pillow.
Boyd is also showing new specialty lines under the Broyhill banner, also part of the Furniture Brands portfolio.
Carolina Mattress Guild's Cool Flex line is positioned as "the next generation of natural latex mattresses" and comes with a number of cooling features, the company says.
In the natural bedding arena, Naturepedic has improved its Symphony certified organic mattress with a reversible, two-sided pillow top. The pillow top has two layers of latex of different densities.
And OMI is touting its Global Organic Latex Standard certification, which it says guarantees that all of its latex mattress cores are certified organic from the factory to the mattress manufacturer.
New memory foam lines are being shown across the market.
Emerald Home Furnishings has added the Dawn memory foam mattress to its Cool Jewel line. The Dawn includes Airflow foam, Cooling Gel memory foam and Cooling Mesh features.
Other producers introducing memory foam models include AC Pacific, Classic Brands, Enso Sleep Systems, Glideaway Sleep Products, SEI, Vivon Life, World- Bed Studio and ZZZest, a new bedding producer.
Dormeo Octaspring, whose beds are supported with memory foam "springs," is announcing the launch of an online sales training and incentive program called "Octaspring University." It created the program to aid retailers by taking on more responsibility in the education and training of its retail sales associates.
"A lot of retailers are looking for Web-based sales training as a way to relieve some of the financial burden associated with traditional sales training methods," said Chris Henning, Dormeo Octaspring's president of North American retail sales. "By introducing this incentivized digital sales training program, we are satisfying retailers by taking accountability for training into our own hands, while also providing an interactive and rewarding program for the RSAs. We are confident this will help grow sales tickets and profit margins."
"Octaspring University" is a comprehensive learning module that models a four-year college curriculum. Designed to aid RSAs in growing sales tickets, the program includes a series of short videos created to educate RSAs on key Dormeo messaging, branding and product benefits. After passing tests and quizzes on the content covered in the presentations, RSAs collect points that can be redeemed for prizes. The more advanced the class, the more points are earned, giving RSAs an incentive to complete the classes, the company said.
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