Ashley HomeStore opens in Melbourne, Fla.

Kathy Meehan, left,Kathy Meehan, left, mayor of Melbourne, Fla., joins Ashley’s John Disa, Stephanie Hummel, Tracy O’Reilly, Greg King and Malissa Souza for a ribbon cutting for Ashley’s new HomeStore in Melbourne, Fla.
MELBOURNE, Fla. - Ashley Furniture HomeStores held a grand opening for its new location at 4360 W. New Haven Ave. in Melbourne, Fla.
     The 50,000-square-foot showroom features an expanded assortment of home accents and furnishings, covering a variety of lifestyle categories such as Vintage Casual by Ashley, Metro Modern by Ashley, and Ashley Kids.
     Ashley HomeStore also unveiled Zzz's by Ashley, its "store-within-a-store" mattress shopping concept. Using tablet technology, sales associates match consumers with mattresses for their body type and sleep style. The store offers a range of options in various price points from brands including Ashley Sleep, Serta and Tempur-Pedic and sheet protection sets from Protect- A-Bed.
     Opening day festivities included a ribbon cutting, gift card giveaways and refreshments. A drawing also was held for a $5,000 HomeStore shopping spree.
     In anticipation of the store opening, Ashley Furniture HomeStores' A Hope to Dream program donated and distributed 40 beds to children in the Melbourne community who did not have a bed to sleep in.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.


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