Istikbal to produce Therapedic line in Turkey
April 24, 2013,
Mehmet Bilici, left, president of Sunset International Trade, LLC and U.S. representative of Istikbal, receives a plaque from Gerry Borreggine, CEO of Therapedic, welcoming Istikbal to the Therapedic group.
Istikbal will begin producing and selling mattresses and box springs under the Therapedic name immediately and becomes the first Turkish licensee for the company.
"The popularity of U.S. branded sleep products continues to grow around the world," said Therapedic President and CEO Gerry Borreggine. "With Turkey's growing middle class, consumer purchasing power is continuously increasing and we saw an opportunity to introduce Therapedic products to a new audience. Istikbal is a brand name recognized throughout the world and a well-respected company in Turkey that will represent the Therapedic brand with dignity and strength. We are eager to begin this partnership."
Istikbal has been a leader in the Turkish furniture industry for more than 50 years, Borreggine said. Part of Boydak Holdings, Istikbal produces furniture, home textiles and mattresses and has more than 1,000 dealers in Turkey while also exporting to more than 100 countries, he added.
"As a leading U.S. bedding manufacturer, the Therapedic name is valued around the world. We are thrilled to partner with such a prominent brand that shares our vision of providing customers with high quality products at value prices," said Mehmet Bilici, president of Sunset International Trade, LLC and the U.S. representative of Istikbal. "Additionally, we look forward to using our extensive resources and influence in Turkey to bring the Therapedic brand to showroom floors throughout the country."
Therapedic has licensees on six continents, in countries including Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, the United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Australia and China.
Most Viewed Articles
Related Content By Author
From the desks of Furniture Today's editors ...
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* One tip that will get customers to leave reviews
* Why buying online is harder than consumers think
Furniture Factory 4.0
If you missed our recent webcast with Lectra on what the furniture factory of the future will look like, then you can click here to watch the recorded version. Topics include what trends and challenges are affecting furniture factories in the US & Worldwide and how these challenges are changing furniture production.