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David Perry

Gel, cool sleep, technology among top Vegas stories

David Perry Executive editorDavid Perry Executive editor
It's a new year and a new Las Vegas Market. Here are some of the storylines that will play out in mattress and sleep accessory showrooms:
     More interest in gel foams. Some producers say they have switched all of their memory foam lines to gel memory foam, so strong is the appeal of gel these days.
     More talk about cooler sleep. This is part of the gel story, but some producers are adding technology to provide additional benefits. In new Posturepedic and Stearns & Foster beds, Sealy is using gel memory foam and Outlast material, which it says is more effective at removing excess heat than standard memory foam or gel foam. Simmons is using Aircool and gel foams in new Beautyrest beds, and adds TruTemp Gel in some beds to absorb, store and release excessive warmth to keep sleepers in a comfortable temperature zone, that producer says. Restonic offers Outlast with some of its new gel beds, and E.S. Kluft has temperature stabilizing materials in a new Aireloom line.
     More technology in beds. In addition to using phase change materials to regulate sleeping temperatures, producers are upping their technology offerings in several ways. Reverie has a new high-tech adjustable bed base that it says can transform the bed into a mobile hotspot. Kingsdown is showing a Sleep Smart system that uses technology to "read" a sleeper's body signature and sleep patterns and creates an individualized sleep surface. PatienTech's BodiTrak Smart Bed continuously monitors body position and adjusts the bed's air support for maximum comfort.
     New sleep accessory products and programs. Fabrictech enters the aromatherapy category with a line of mattress and pillow protectors that can be scented with various sachet packets. Protect-A-Bed tackles a big problem with its SnoreBeGone sleep positioning system, which consists of three layers of foam and can be customized to the sleeper. Caber Sure Fit is introducing a new total mattress protection warranty, while Glideaway has a new high-end mattress protector made from natural wool. And Wright of Thomasville has a new line of illuminated foot protectors.
     More interest in natural beds. Organic Mattresses Inc. and Naturepedic are touting latex beds certified to a new organic standard, while Pure LatexBliss is introducing new latex beds made from a biorubber product derived from the guayule plant. And Vi-Spring has a new mattress packed with Shetland Isle wool and Moosburger long-strand horsetail
     New exhibitors. Southerland makes its Las Vegas debut with its introduction of the Response Sleep System by Sharper Image. This is Southerland's first presentation of the Sharper Image line, a specialty line it developed after two years of consumer and retail research. And WorldBed Studio, bedding veteran David Farley's new company, also makes its debut.

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