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Malaysian International Furniture Fair to add 25% more space

KUALA LUMPUR, Malaysia — Malaysian International Furniture Fair organizers said the trade show will add 25% more space in response to a new strategic alliance with a prominent furniture manufacturers association in Malaysia.

The show said that the Muar Furniture Assn. will participate exclusively in the MIFF show, which is set for March 5-9. This will result in a 25% increase in floor space at the show, which is currently takes up about 800,000 square feet in two venues.

The main show venue is the Putra World Trade Center, which in 2012 showcased nearly 400 exhibitors. The Matrade Exhibition & Convention Center, where the MFA group will be located, had 36 exhibitors, including furniture manufacturers, industry suppliers and trade press.

With the expansion, the Matrade venue is expected to feature more than 100 exhibitors, the show said.

It was unclear how many of MFA's exhibitors have shown at a competing show called EFE, short for Export Furniture Exhibition, also held the same week as MIFF. MIFF officials said the Muar Furniture Assn. was at one time an organizer of that event.

MIFF officials said this is the first time they have had such a commitment from MFA, which they said has about 500 member companies that account for 45% of Malaysian furniture exports.

MIFF is part of UBM Asia, which also produces trade publications and puts on other trade shows and conferences in Asia.

M. Gandhi, managing director of subsidiary UBM Malaysia, said in a statement that the company was pleased to work with MFA.

"This will not only raise the fair to record levels in terms of exhibition size and number of exhibitors, it will also bring a great boost for the Malaysian furniture industry as well," Gandhi said. "MIFF has always been a robust one-stop center for global furniture buyers and exhibitors. Now buyers can source from an even bigger range of products and establish direct contacts with more top manufacturers at MIFF 2013. Muar has a dynamic heritage as the leading exporting hub for Malaysian furniture going back four decades. We are proud to work with them."

Also in a statement, MFA President Boo Eng Chee said the group looks forward to working with MIFF.

"As a respected international show organizer, UBM will bring quality buyers from around the world to give real value and global exposure to our members," Boo said. "Our exhibitors will be assured of a comfortable and well run fair."

Last year, MIFF featured some 433 exhibitors and drew 20,000 visitors, including 6,605 overseas buyers from 140 countries. Based on orders resulting directly from participation in the show, MIFF posted a record $830 million in sales, up 7% from 2011.

For more information on the show, or to register, visit www.miff.com.my

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