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Uttermost adds first rugs to lineup for fall market

Alex Lemonde-Gray -- Furniture Today, September 21, 2012

Uttermost willUttermost will show Bermuda, a wool flat-weave rug in charcoal colorway with lattice design, in High Point.
ROCKY MOUNT, Va. - Uttermost, a manufacturer of home accessories and furniture, will make its debut in the rug category at the October High Point Market.
     "Customers have been asking us for rugs for years and I think they will be pleased," said Mac Cooper, the company's president. "Rugs have been a top priority for many of us since last year, and this will be the biggest launch we have ever made into any new category."
     Uttermost will launch a diverse line of rugs in its showroom, International Home Furnishings Center C-448, including flat weaves in bright colors, wool and viscose hand-tufted rugs, and hand-knotted rugs in soft patinas. All are sourced from India.
     Rug designs reflect current trends, with most falling into the transitional style category, the company said. Uttermost has updated traditional designs with cleaner patterns and current colors, according to a press release. Sizes range from 5 by 8 to 10 by 14.
     To support dealer sales of its new rug offerings, Uttermost offers several rug display towers and swatch and mini-swatch programs. According to the company, these point-of-purchase tools are designed to minimize dealer investment and floor space requirements while maximizing return.
     All rugs introduced at market will either be already in stock or shipping from the company's manufacturing partners, Cooper said. The rugs will be stocked in the company's East Coast and West Coast distribution facilities.
     Uttermost will show images of all rugs from multiple viewpoints in its product catalogs, website and iPad app.

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