Share this on

American Leather sponsors TCM festival

By Furniture Today Staff -- Furniture Today, October 18, 2006

Atlanta — Turner Classic Movies this month teams with Architectural Digest magazine to present the "Architecture in Film" festival and sweepstakes celebrating the world of architecture.

The promotion will coincide with the magazine's special "Architecture Issue" as well as a series of events in Los Angeles, New York and Miami, said Tom Karsch, executive vice president and general manger of TCM.

The campaign also includes:

• An eight-page advertising section in the magazine on "Architecture in Film" and a co-branded sweepstakes sponsored by American Leather.

• Every Wednesday evening in October, TCM hosts an "Architecture in Film" festival featuring movies in which architecture plays a starring role.

• TCM will run a sweepstakes for an "Architecture in Film" Media Room Sweepstakes. The grand prize winner receives a $15,000 media room shopping spree from American Leather and a high-definition, flat-panel TV from Philips. The 25 runners-up receive a customized "Architecture in Film" DVD set. For information, visit www.tcm.com/architectureinfilm.

• Online, the festival and sweepstakes are promoted at tcm.com, archdigestevents.com and americanleather.com.

• "Architecture Days" is a three-city, three-week event series in New York, Miami and Los Angeles. American Leather will host cocktail events in Miami and Los Angeles featuring a TCM promotional reel.

"This film festival offers our viewers deeper insight into how incorporating architecture allows filmmakers to anchor a scene or contribute to the overall feel of a movie," said TCM's Karsch.

Added Amy Churgin, vice president and publisher of Architectural Digest, "By partnering with TCM we are able to expand our longtime relationship with Hollywood and provide movie lovers greater understanding of the role architecture plays on the silver screen."

Share this on

Related Content

• Topics
• Author
• Most Popular Pages

Mega Group general meeting set for May

Mar 29, 2010

Showtime fair to feature Oz-inspired trends event

Nov 30, 2009

Tommy Tomkins retires as president, CEO of Cresent Furniture

Apr 20, 2012

Rosson joins Bernhardt as VP

Mar 21, 2012

Michelle Rosson to lead Bernhardt's residential upholstery sales

Mar 14, 2012

Also by this author

• Advertising and promotions, 2006

• Employees, payroll, 2006

• Sourcing, 2006

• Insights on how to use this issue

• The basics, 2006

Also by Staff Staff

Most Viewed Articles

• Merinos Home Furnishings opening display room, Boyles addition

• Ernest Warsaw, founder of Sheffield Corp., dies at 91

• Six college students win Celia Moh Scholarships for 2012-13

• HOM Furniture adds flooring to six Twin Cities stores

• ‘Mega vessels' likely to boost capacity, stabilize freight rates

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Brandwise Inc.

  

  Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more

---

Related Resources

• Web Based Intelligence Gathering