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High Point Market's social media tool gets upgrade

HIGH POINT — The High Point Market Authority has upgraded MyMarket, its social media and planning tool.

MyMarket allows market attendees to locate exhibitors, presentations and events, and to save selections for future reference in an itinerary. The social media resource can be accessed online to set up market schedules and events, view contacts and exhibitors, send messages and schedule meetings.

MyMarket's mobile version, compatible with smart phones, iPads and other tablets, has been revamped to mirror the Web version's functionality. Other updates to the tool include an RSS feed on the homepage, reorganization of the interface to make it easier to find information, new event grid views, alert messages and increased speed.

"MyMarket lets you get a head start on your market plans before you head to High Point, and then turns your smart phone into your personal portal during Market Week, so you can keep up with the incredible array of events and exhibitors on offer," said Cheminne Taylor-Smith, the Market Authority's vice president of marketing.

To create your MyMarket password-protected profile, go to


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