• David Perry

Protect-A-Bed adds game to bed bug iPhone app

Users can kill virtual critters with Bed Bug Plague
CHICAGO — Want to kill virtual bed bugs? Try the new interactive iPhone game called Bed Bug Plague.
Bed Bug Plague, developed by Protect-A-Bed, is a new addition to the company's free Bed Bugs 101 iPhone application, a comprehensive and easy-to-use reference guide on bed bugs, including how to recognize them, details on their appearance and the symptoms they cause.

In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along the path of the bed bugs.

As part of the game launch, Protect-A-Bed will offer participants a chance to win Apple gift cards by registering online at http://www.bedbugplague.com/game/. Each Wednesday until Aug. 31, one random registrant will win a $500 Apple gift card.

The game offers five playing levels, progressing from bedrooms to a dorm room to a rental property to a hotel - the latter two must be unlocked after a period of successful play. Users are able to play with or without sound and can post their scores to Facebook to see how they rank against other players.

Protect-A-Bed CEO James Bell said it's all about taking a serious topic and having fun with it.

"When we designed the educational app, we thought it would be fun to include a place where people can easily get rid of bed bugs," he said. "This is the only place where you have 100% assurance that bed bugs are gone."

The game is part of the Bed Bugs 101 app that is now available for free on the iTunes App Store.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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