Karastan revamps – and launches – new website
Larry Thomas -- Furniture Today, October 29, 2009
Dalton, Ga. – Upscale area rug company Karastan is unveiling a newly revamped website with high-tech features and other enhancements the company made with the consumer in mind.
The new “Video Gallery” spotlights short videos on Karastan’s environmental initiatives, products and “Statement Maker” campaign.
Also on www.karastan.com is a new room scene gallery collection that is aimed at offering design inspiration and ideas for Karastan product customers.
Karastan has also created the “Designer on Call” option allowing consumers to hire one of five featured designers to help them create “their perfect Karastan room,” the company said.
One of the “best” new features of the redesigned site, the company added, is the new Karastan retailer search option. Using Google Maps, consumers are able to locate a Karastan dealer nearby to them as well as the products the dealer carries, store hours and contact information.
“The new Karastan.com is entirely focused on the consumer,” said Connie Berry, director of marketing. “We are providing carpet and rug shoppers with relevant ways to find, locate and view Karastan carpets and rugs. Karastan.com helps them find their perfect carpet and/or rug. Interacting with our consumers is especially important for Karastan. The new Karastan.com provides carpet and rug buyers with more information and strengthens our brand identity with younger consumers.”
The new site now features an interactive rug planner and online catalogs as well as a new blog section that will soon go live.
“We also have developed our online merchandising by grouping and displaying coordinating products, room scenes, color lines and optional shapes for each product,” Berry continued. “We provide a ‘zoom in’ feature that allows a consumer to see all the intricate details in each style.”
Finally, the “My Karastan” section targets women shoppers, allowing them to create their own account and share their favorite Karastan carpet and rugs with their family and friends.
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