Nourison offers Rug Boutique in-store display
Thomas Russell -- Furniture Today, October 22, 2008
Saddle Brook, N.J. – Responding to retailers’ concerns in displaying area rugs – cost, space and return on investment – Nourison this month rolled out a compact but comprehensive Rug Boutique merchandising rug display system.
The self-service shopping display showcases about 100 area rug designs of all available shapes and sizes, representing more than 600 skus in total, in a space-efficient manner. Rug Boutique measures less than eight feet tall and occupies about seven linear feet, or 20 square feet, of floor space.
The flexible system allows customized assortments; Nourison said retailers can alter the assortment “frequently” based on shoppers’ changing demands. The supplier quick-ships products directly from its warehouse here.
The Rug Boutique also features point-of-purchase boards with details about the products and guidance on decorating and finding the right size.
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