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Smith gets La-Z-Boy store post

By Furniture Today Staff -- Furniture Today, November 19, 2006

Monroe, Mich. — La-Z-Boy Residential has named Donna Smith to the newly created position of director of Furniture Galleries marketing.

She will lead the strategic development and improvement of the La-Z-Boy Furniture Galleries brand, including efforts to drive traffic and increase sales. She reports to Mark Wagner, vice president of store development and marketing.

Most recently, Smith was vice president of marketing at Hoosier Park Racetrack, where she led traffic increases of more than 20%. She has more than 12 years of experience in consumer and retail marketing, including expertise in the competitive service and entertainment industries.

Her background includes strategic planning, store and database marketing, business trend analysis, conception and rollout of new product lines, media buying and marketing research.

Reporting to Smith are Terrie Skully, manager of Furniture Galleries marketing programs, and Jennifer Sims, Furniture Galleries marketing specialist, as well as two managers of Furniture Galleries marketing planning who have yet to be hired.

"We are committed to giving our La-Z-Boy Furniture Galleries dealers the marketing programs and tools that will drive traffic into their stores and help close sales," said Wagner. "Donna is a proven retail marketer with a track record that shows she understands how to reach consumers, and we are confident that her team will provide increasingly dynamic marketing initiatives to reach our target customers."

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La-Z-Boy hires Furniture Galleries marketing director

Nov 14, 2006

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