Fairfax expands line into bedroom, casual dining
By Thomas Russell -- Furniture Today, November 9, 2009
Greensboro, N.C. — Fairfax Home Furnishings has expanded beyond accent and occasional furniture with the introduction of its first four bedroom suites and four casual dining sets at last month's High Point Market.
It will add another dozen entries in each category at the Las Vegas Market.
Fairfax was formed about seven years ago as a division of South Sea Rattan Collection. South Sea Rattan sells a line of casual indoor/outdoor furniture, including some bedrooms in materials such as wicker and rattan.
In October, industry veteran Joe Elmore joined Fairfax as director of sales, marketing and merchandising. He has been charged with expanding its wood product offerings.
"While the accents, wall décor and decorative pieces have been well received in the marketplace, expanding the product mix will make us that much more important," Elmore said.
With the new designs to be added in Las Vegas, the bedroom line will range in style from French country and British Colonial to urban casual, and will retail from $999 to $1,999 for five-piece sets. Media chests are available as a sixth piece at $199 to $399.
The casual dining sets will retail from $499 to $999.
The products will be produced in southern China and Indonesia. Eventually, the company also plans to source in Malaysia and Vietnam.
Products will be shipped on full and mixed containers from overseas, and also will ship from the company's warehouses in Redlands, Calif., and Greensboro, N.C.
From time of order, full container shipments will arrive to the customer's door in 45 to 60 days and mixed containers in 30 to 40 days, Elmore said. Truckload customers ordering from the warehouses can expect to receive goods in seven to 10 days. The company offers next-day delivery to local customers near its warehouses.
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