Jasper Cabinet re-launches home theater furniture line

Seating systems can retail for $1,000 or less

Larry Thomas -- Furniture Today, November 12, 2009

This modular entertainment center from Jasper Cabinet, shown with optional pier walls, can be configured to fit a 103-inch projection screen.

GRAND RAPIDS, Mich. — Accent furniture and upholstery resource Jasper Cabinet has re-launched its Row One line of home theater products, focusing on a "home theater in a box" concept that can be sold through full-line furniture stores.

The collection, portions of which can be displayed in as little as 50 square feet, features seating systems that retail for less than $1,000 per seat in leather, a modular entertainment center, and a riser system that can be covered with carpeting with a sports team logo.

Tony Amitrano, regional sales manager for the line, said Row One is aimed at consumers who can't afford a custom-built home theater room that can cost well into the six figures.

Most Row One configurations will retail for under $10,000, and many are available for less than $5,000, he said.

"We are making the home theater concept available to the average Joe," he said. "You don't have to spend $150,000 anymore."

Row One seats, for example, retail for $699 with a power reclining mechanism, and for $999 with a power mechanism and a shiatsu massage system.

Carpeting with the logo of numerous college and professional sports teams, like the University of Georgia’s shown here, is available with Jasper’s Row One home theater furniture.

For consumers who don't want a full entertainment center, several models of television consoles are available. In addition, the collection includes complimentary pieces such as a candy counter for displaying snacks, and a home bar unit called CineBar designed to fit behind the riser system.

The carpeting is available with logos from most NFL, NBA, MLB, NHL and NCAA teams.