Jasper Cabinet re-launches home theater furniture line
Seating systems can retail for $1,000 or less
Larry Thomas -- Furniture Today, November 12, 2009
 This modular entertainment center from Jasper Cabinet, shown with optional pier walls, can be configured to fit a 103-inch projection screen. |
The collection, portions of which can be displayed in as little as 50 square feet, features seating systems that retail for less than $1,000 per seat in leather, a modular entertainment center, and a riser system that can be covered with carpeting with a sports team logo.
Tony Amitrano, regional sales manager for the line, said Row One is aimed at consumers who can't afford a custom-built home theater room that can cost well into the six figures.
Most Row One configurations will retail for under $10,000, and many are available for less than $5,000, he said.
"We are making the home theater concept available to the average Joe," he said. "You don't have to spend $150,000 anymore."
Row One seats, for example, retail for $699 with a power reclining mechanism, and for $999 with a power mechanism and a shiatsu massage system.
 Carpeting with the logo of numerous college and professional sports teams, like the University of Georgia’s shown here, is available with Jasper’s Row One home theater furniture. |
For consumers who don't want a full entertainment center, several models of television consoles are available. In addition, the collection includes complimentary pieces such as a candy counter for displaying snacks, and a home bar unit called CineBar designed to fit behind the riser system.
The carpeting is available with logos from most NFL, NBA, MLB, NHL and NCAA teams.
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A great idea but it will take a very dedicated retailer to display and train the sales staff to show it and work with the consumer. The many features of the units beg for a very professional sales person. This is not for a spur of the moment purchaser. It will take lots of planning. Good luck from a former furniture man
Marvin Homer - 2009-12-11 11:31:54 EST
Furniture maker Jasper Cabinet acquired
10/26/2008Jasper Cabinet acquires Theater Xtreme
06/11/2009Theater Xtreme buys Jasper
11/01/2008
