Tell-all book criticizes Ikea
Former executive takes retailer to task
Furniture Today Staff -- Furniture Today, November 12, 2009
CONSHOHOCKEN, Pa. — A former longtime Ikea executive and personal assistant to founder Ingvar Kamprad has written a tell-all book that paints an unflattering image of the Swedish home furnishings giant and the Kamprad family.According to a report on Businessweek.com, in "Sanningen om Ikea" ("The Truth about Ikea,") author Jonan Stenebo claims that many of the stories about Kamprad - including the one about a 30-year-old Ikea sofa still in his living room - are simply made up and then spread by the media; that Ikea is not eco-friendly; and that Kamprad's son Peter, being groomed as heir apparent, is an "incompetent racist."
Stenebo also calls Ikea "one of the most secretive companies in the world," and says a network of informants keeps the 83-year-old Kamprad updated on gossip and the atmosphere in the company.
Stenebo left Ikea early this year after 20 years. Ikea refused to comment, according to the report.
Click here to read the Businessweek.com story.
-
well when i met them they were so nice,congradulations on a really ugly tale of who you are,enjoy the feedback can I get a job by kissing yer tushy ,you are my heros,let me werrk for you pleez im desperate and tired of arse kissing letters to every company in the news,,,,hire me pleez
vectur pedrag - 2009-15-11 01:07:53 EST -
Big M...ever heard of Rick Robinson?? Get out of the cave you are living in my man
Todd J - 2009-13-11 13:15:45 EST -
There Furniture is JUNK! Inferior materials!
Big M - 2009-13-11 11:17:11 EST -
The furniture business as a whole is racist. How many people of color do you see at market? That is because they don't hire and won't promote anyone of color. Why would IKEA be different?
Susan Kyngurski - 2009-13-11 10:36:19 EST -
Shocking... What's next, you're going to tell me their furniture is junk?
consumer - 2009-13-11 00:26:30 EST
Story overstates Ikea founder's doubts
01/11/2003Ikea's founder sets family succession plan
08/17/2002IKEA recognized by Fortune
01/11/2005

























