Woolrich introduces online home furnishings catalog

Features product from all brand licensees

Furniture Today Staff -- Furniture Today, November 13, 2009

WOOLRICH, Pa. — Outdoor lifestyle brand Woolrich has launched a comprehensive online catalog for retailers, featuring products from all of its home furnishings licensees.

The site at www.woolrichhome.com/catalog allows visitors to search by brand or category.

Collections include bedroom, dining and living room from Shadow Mountain; indoor and outdoor lighting from Shady Lady; area rugs from Mohawk Home; bath accessories from Blonder Home Accents; wall décor from Picture Source; outdoor furniture from Whitecraft; and bedding from Berry Creek Home Collection.

Lines from new licensees Rowe Pottery Works and the Lynn Haney Collection will be added after their debut at the Atlanta gift market in January.

Features of the catalog include thumbnail views, a PDF maker, notes page and a share function that allows the user to forward information.

"Each of our licensees has their own distribution channels and sales forces. Because of this it has been challenging for retailers to see the broad assortment of the Woolrich Home Furnishings brand," said Sharon Kepley, licensing manager of home furnishings. "With this online format we can easily show them everything and that makes cross selling of the brand to retailers much easier."

Kepley added that the online catalog can be updated much more quickly than a paper binder.