Just the Stats: Entertainment furniture
Furniture/Today Market Research -- Furniture Today, November 16, 2009
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, entertainment furniture. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Entertainment furniture retail sales
| 2008 estimated spending in $billions | % of total furniture and bedding market | % change from 2007 |
Entertainment furniture | $4.9 | 6% | -4.6% |
Source: Easy Analytic Software and Furniture/Today market research
Entertainment furniture in furniture stores
- Accounted for 4% of furniture store sales for fiscal year 2008.
- Accounted for 3% of selling space in furniture stores in 2008.
- Median SKUs, 15, and median number of lines, 3.
- Median best-selling price point, $599.
Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009
Consumers and entertainment furniture
- 93% of responding consumers cited the entertainment piece's style/look/design is an important feature.
- 87% of consumers want storage to house other equipment in their entertainment piece.
- 77% of consumers want storage to hold DVD's, CD's in a new entertainment piece.
- 61% of consumers choose an entertainment furniture retailer based on competitive prices.
Source: Furniture/Today and HGTV Consumer Views Survey, 2008
To purchase full copies of the special reports referenced above, click on the links below.
Entertainment Centers product potential report, February 2009
Furniture Store Performance Report: Merchandise Mix, September 14, 2009
Consumer views: Spotlight on entertainment, October 2008
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Just the Stats: Entertainment furniture
May 10, 2010 -
Just the Stats: Entertainment furniture
May 16, 2011 -
Just the Stats: Entertainment furniture
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