Jasper Cabinet re-launches Row One home theater line
By Larry Thomas -- Furniture Today, November 16, 2009
GRAND RAPIDS, Mich. — Accent furniture and upholstery resource Jasper Cabinet has re-launched its Row One line of home theater products, focusing on a “home theater in a box” concept that can be sold through full-line furniture stores.
The collection, portions of which can be displayed in as little as 50 square feet, features seating systems that retail for less than $1,000 per seat in leather, a modular entertainment center, and a riser system that can be covered with carpeting with a sports team logo.
Tony Amitrano, regional sales manager for the line, said Row One is aimed at consumers who can't afford a custom-built home theater room that can cost well into the six figures.
Most Row One configurations will retail for under $10,000, and many are available for less than $5,000, he said.
“We are making the home theater concept available to the average Joe,” he said. “You don't have to spend $150,000 anymore.”
Row One seats, for example, retail for $699 with a power reclining mechanism, and for $999 with a power mechanism and a shiatsu massage system.
For consumers who don't want a full entertainment center, several models of television consoles are available. In addition, the collection includes complementary pieces such as a candy counter for displaying snacks, and a home bar unit called CineBar designed to fit behind the riser system.
The carpeting is available with logos from most NFL, NBA, MLB, NHL and NCAA teams.
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