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Advertising and promotions, 2006

Percentage of sales going to advertising and promotions

Staff Staff -- Furniture Today, September 10, 2009

Percentage of retailers using each medium
Newspaper 79%
Yellow Pages 57%
Radio 53%
TV 53%
Direct mail 51%
Internet 30%
In-store events 24%
Sponsorships, e.g. charity/sports 22%
National, regional, state, local magazines 21%
Billboards 4%
Model homes/show houses 1%
Other 8%
medians
2006 2007 Projected
6% 6%
medians
Percentage of retailers using the Internet to advertise their store
2004 2006
Retailers for the most part have continued to use the same media over the years. The exceptions: The number of retailers using newspaper advertising has decreased slightly while the number using the Internet has risen dramatically.
18% 30%

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