Advertising and promotions, 2006
Percentage of sales going to advertising and promotions
September 10, 2009-- Furniture Today,
|Percentage of retailers using each medium|
|Sponsorships, e.g. charity/sports||22%|
|National, regional, state, local magazines||21%|
|Model homes/show houses||1%|
|Percentage of retailers using the Internet to advertise their store|
|Retailers for the most part have continued to use the same media over the years. The exceptions: The number of retailers using newspaper advertising has decreased slightly while the number using the Internet has risen dramatically.
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You set a Guinness record for what?!