Advertising and promotions, 2006

Percentage of sales going to advertising and promotions

Staff Staff, September 10, 2009

Percentage of retailers using each medium
Newspaper 79%
Yellow Pages 57%
Radio 53%
TV 53%
Direct mail 51%
Internet 30%
In-store events 24%
Sponsorships, e.g. charity/sports 22%
National, regional, state, local magazines 21%
Billboards 4%
Model homes/show houses 1%
Other 8%
medians
2006 2007 Projected
6% 6%
medians
Percentage of retailers using the Internet to advertise their store
2004 2006
Retailers for the most part have continued to use the same media over the years. The exceptions: The number of retailers using newspaper advertising has decreased slightly while the number using the Internet has risen dramatically.
18% 30%
Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence

RSA-newsletter-logo

RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses