Hooker Furniture launches Web site for Envision brand

New line targets younger consumers

Thomas Russell -- Furniture Today, November 19, 2009

Hooker Furniture launches Web site for Envision brand

The site includes photography, specifications and customer reviews on Envision bedroom, dining room, occasional, home office and home entertainment furniture. There are 12 collections represented on the site, including the Pinnacle award-winning Kemperton bedroom.

Other features on the site include product demonstration videos, a product search function, a search for store locations and a blog that allows users to share stories about individual home decoration and renovation projects.

The site also allows users to download photos and product information and bookmark various pages to share on various social networking sites such as Facebook, MySpace and Twitter.

"It's our hope that the Web site will help build a sense of community for those who embrace the casual, relaxed lifestyle that Envision furnishings celebrate, as well as offer comprehensive product and ‘where to buy' information," said Kim Shaver, vice president of marketing and communications.

The line features four-piece bedrooms ranging from $1,699 to $1,999, placing them in Hooker's starting price range for bedrooms.

Visit the site at, www.envisionfurniture.com.

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