Modus expands offerings
Thomas Russell -- Furniture Today, May 8, 2006
Bedroom importer Modus Furniture International is expanding its offerings this market to include home entertainment and dining.
The company also has moved to a much larger showroom in the International Home Furnishings Center. It previously occupied about 4,000 square feet in space M-1034, and now has about 10,000 square feet in M-931.
Modus is adding home entertainment to two new bedroom groups and six existing bedroom groups, including City, Nevis, Pasadena, Metro, Mondrian and Hudson. The dining will accompany the same two new groups and four existing ones, including Pasadena, Metro, Mondrian and Hudson.
New this market are Chelsea, a lifestyle contemporary group in walnut veneers and walnut solids, and Ambassador, a higher-end lifestyle contemporary group made from quarter-cut ash.
Chelsea is available in a dark walnut finish and Ambassador is available in a natural finish.
The entertainment furniture, made in China and Indonesia, consists of modular units geared largely towards flat-panel TVs. Features include full media storage and removable door panels for speakers. Three-piece units typically retail at $999 throughout the eight groups.
The dining room products, made in China, include casual and formal footprints with sideboards, china buffets and hutches. A formal table has two leaves that extend it to 96 inches. The dining groups also include 60-inch round and 60-inch square tables.
Modus uses mixed media on some pieces, such as bycast leather on chairs and sideboard door panels, and combinations of parquet veneer and glass inlays on tabletops. A typical table and four chairs will retail from $699 to $999 throughout the groups.
Jay Jewett, the company's general manager, said Modus added the categories in response to various retailer requests. He said the timing was right because the company has a broad base of distribution.
"A national account base that is pretty strong can hold a program like this," Jewett said. "It's been kind of the trend and the buying cycle for a lot of retailers right now. It's just demand.... A lot of retailers want it."
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