Just the Stats: Master bedroom

Furniture/Today Market Research -- Furniture Today, December 1, 2009

Just the Stats: Master bedroom

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, master bedroom. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Bedroom retail sales

	2008 estimated spending in $billions	% of total furniture and bedding market	% change from 2007
Master bedroom	$8.3	11%	-11.9%
Youth, other adult bedroom	$4.6	6%	-7.0%
Total Bedroom	$12.9	17%	-10.2%

Source: Easy Analytic Software and Furniture/Today market research

Master Bedroom in furniture stores

Accounted for 11% of furniture store sales in 2008.
Accounted for 12% of selling space in furniture stores in 2008.
Median SKUs, 20, and median number of lines.
Median best-selling price point, $1,199.

Source: Furniture/Today Furniture Store Performance Report, 2009

Master Bedroom style trends

Contemporary styles captured the biggest chunk of market share in terms of units, 35%, at low price points ($999 and below for a bed, dresser, mirror and chest, retail).
Contemporary, 25% and Other Traditional, 24%, were the market share leaders at middle price points ($1,000 to $2,999 for a bed, dresser, mirror and chest, retail).
At high price points, $3,000 and above (for a bed, dresser, mirror and chest, retail) Other Traditional claimed 30% of unit market share, with European Country, 24%, running a close second.
As for the fastest-growing individual style, Casual contemporary came in as the leader across-the-boards at all price points.
Retailers asserted that oak, cherry and pine were their best-selling wood or finish at low price points. Cherry and oak were also among the best-selling at middle price points. At high price points, cherry claimed the top spot with mahogany and oak as distance seconds.
Features in master bedroom that retailers felt were gaining favor with consumers included nickel, pewter hardware, TV-compatible dresser/chests and platform beds. Features losing consumers' favor were wall-bed systems, bookcase headboards and brass hardware.

Source: Furniture/Today Case Goods Style Survey, 2008

To purchase full copies of the special reports referenced above, click on the links below.

Bedroom furniture product potential report, February 2009

Furniture Store Performance Report: Merchandise Mix, September 14, 2009

Case good style survey, July 2008

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